Staying on top of social media changes
Jul28

Staying on top of social media changes

Are you playing social media catch up? Social media changes your business needs to know about – Facebook and Twitter In this hi-tech age, nothing stands still. Social media is no exception. Are you managing to keep up to speed with the latest social media changes? I’m delighted to welcome social media specialist Karen Wisdom to the blog this month, who examines the latest changes to Facebook and Twitter and explains how...

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FREE Twitter Statistics Analyser
Jul05

FREE Twitter Statistics Analyser

Know your ROI with FREE Twitter Statistics Analyser I’ve teamed up with Richard Sumner of Spreadsheet Solutions once again, this time to bring you a free Twitter Statistics Analyser that will help you delve into your Twitter analytics in more depth and help you understand what return on investment (ROI) you are getting for your activity. Not just about the money ROI isn’t simply about the money you spend on your business;...

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ACCELerate™ Your Social Media Strategy Podcast
Jun23

ACCELerate™ Your Social Media Strategy Podcast

Podcast link to ACCELerate™ Your Social Media Strategy recording At last month’s Networking Cupper event in Bromley, social media and marketing strategist John Coupland spoke about how his ACCELerate™ methodology can help you build your social media strategy and help you deliver return on investment (ROI) for your efforts. He kindly recorded the session and has allowed me to share this with you, in case you missed it. As John...

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Simple Guide to Boosting your Website’s SEO
May23

Simple Guide to Boosting your Website’s SEO

This month I’m delighted to welcome SEO specialist Rachel Hodges to my blog, with her follow on from my SEO-related PR tips last month. In her guest blog, Rachel gives you some suggestions for helping to get your website higher up the rankings. As a small business there are so many ways you can improve the quality of your website’s SEO. We have to face the fact that there isn’t a one-stop fix to get you to the top of...

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Search Engine Optimisation and PR
Apr26

Search Engine Optimisation and PR

How PR can help your Search Engine Optimisation (SEO) Following my recent talk for Networking Cupper on how PR can help your search engine optimisation, I’ve turned my talk into some top tips. So you don’t miss out on these and future PR & marketing tips from me, get on my mailing list to receive them as soon as they’re published. 1. PR is part of your off-page SEO PR is about raising awareness of what you do,...

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Helping Networking Cupper with PR and SEO

Talk for Networking Cupper local businesses I recently spoke to a Bromley networking group called Networking Cupper about how PR can help your search engine optimisation. My talk was alongside Richard Sumner of Spreadsheet Solutions, who spoke about his own experiences of getting his website to the coveted No 1 spot on Google. #NetworkingCupper would like to thank our speakers @jane_rogers & @RichardGSumner #GoogleFriendly...

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Teaching Successful Mums about PR
Apr24

Teaching Successful Mums about PR

Last week I was delighted to be asked to give a talk to the Successful Mums business course in Orpington, Bromley. I spoke to the current course delegates about PR and how it can help their businesses. We had an interactive session, where I got them thinking about their target audiences, key messages and their PR strategy. Here I am pictured with the lovely ladies on the course after my talk:   Good luck with your businesses,...

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Small businesses lack PR strategy
Mar21

Small businesses lack PR strategy

Survey reveals the majority of small businesses lack a PR strategy My recent survey on small business PR and marketing habits has revealed that more than half of micro businesses lack a PR strategy or marketing plan for promoting themselves. Survey respondents revealed that 60% do no planning for their marketing or PR. However, the good news is that, among those who do plan, some 20% say they review their PR strategy regularly. The...

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How to set your PR and marketing budget
Mar20

How to set your PR and marketing budget

The financial year is nearly at an end – time to think about your marketing budget! The Chancellor has just set his Budget and as we near April and a new financial year, many businesses will also be planning their 2016-17 spend. As you plan your budget (regardless of the time of year you do it), remember that it’s worthwhile setting aside something for marketing and PR. After all, to win new business, you’ll need...

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Survey on PR and marketing habits
Feb22

Survey on PR and marketing habits

How do you market your business? What do you do already to market your business and raise its profile? How successful has your activity been? Is it finding you the leads and prospects you hoped? I’m interested to find out the answers to these and more in this short survey on the marketing and PR habits of small businesses. I’m keen to understand how you promote your products and services, so that I can offer you some...

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