Mailchimp online workshops

Improve your email marketing with Mailchimp online workshops

A new series of Mailchimp online workshops to help you get more effective with your email marketing and newsletters!

Are you using Mailchimp for your newsletters and email marketing but not confident with what you’re doing?

Or maybe you want to use Mailchimp but aren’t quite sure how best to get started?

We’re thrilled to be putting on three Mailchimp online workshops this autumn, in conjunction with Anne Barrett Business Support, to help you improve your newsletters and email marketing.

Why email marketing?

Email marketing is one of the most effective ways to market your business. Did you know, it can return on average £35 for every £1 you invest? And some 81% of small businesses rely on it as a way to find customers.

With email marketing, you can:

• Promote your brand in a consistent and professional way
• Grow your email list – you will own the data
• Connect to people who want to hear from you
• Customise the information or products you send, according to people’s interests
• Automate some of the process to save you time

And much more!

But how do you decide which tools to use? Or what to include in your emails and newsletters? And how do you make it work for your business? This is where our Mailchimp online workshops come in.

Mailchimp online workshops to improve your email marketing

Our series of three online workshops this autumn will help you understand how to plan and develop your use of Mailchimp. So, you’ll come away being able to create your own effective email marketing and newsletters.

You can book for just one, two or all three of the two-hour workshops.

Here’s more about each one:

In Workshop One – Planning, on 24 September 2021, you will learn:

• The difference between email marketing and newsletters
• How to plan a successful email marketing and newsletter strategy
• How to use the basic functions of Mailchimp
• What type of content to share and how best to share it.

In Workshop Two – Being Consistent, on 22 October 2021, you will learn:

• The importance of being consistent with your emails and newsletters
• How to use Mailchimp to be consistent with your branding
• How to get people onto your email list
• What to consider to keep your news content consistent.

In Workshop Three – Automating and Customising, on 26 November 2021, you will learn:

• The benefits of automating and customising
• How to create automations and landing pages in Mailchimp
• How to customise your sign up forms and other settings
• What else you can do in Mailchimp to save you time.

Why should you attend?

If you’re a sole-trader, entrepreneur or owner of a small-to-medium sized business (SME), these workshops are for you. They’re aimed at those already aware of email marketing and newsletters but are not confident with how to create them or what type of news to share.

You might already have a Mailchimp account (or similar) but are not using it fully.

At the end of each workshop, you’ll come away with a clear idea of your email marketing and newsletter goals. You’ll also know how to start implementing them for your business.

Each workshop will be interactive, so you’ll get chance to ask questions. And you’ll get chance to network with other participants.

You’ll also get hand-outs that you can use when creating your email marketing and newsletters.

Get your tickets

You can book just one workshop, two workshops or all three. There are discounts for booking two or more workshops. There are also early bird prices if you get in quick enough! See ticket options for more information.