In this easy-to-use 10-point checklist, you will learn the key things you need to do when writing and structuring your website content.
Check off the tasks for each web page or blog post you write. That way, you’ll cover the key things to help your content be indexed by search engines, so that you are more likely to come up in online searches relevant to your products or services.
What’s more, it’s completely free to download!
“Jane has been integral to our digital communications, helping us embrace the world of social media. She set up and successfully managed our corporate Twitter and Facebook accounts, growing our online audience to some 3,000 followers. Her understanding of business aviation and local community issues meant she was able to successfully transmit our messages succinctly and work with our wider PR team to raise our online profile. Many thanks to Jane for looking after us the past three years.”
“Jane was a critical member of our communications team for three years, taking on the development of content and the production of our customer newsletter. Jane’s ability to understand both us as a client as well as our audience means that the quality of the final material is always on time, on message and as a result, highly valued by us and our customers.”
“I met Jane at a Ladies Who Latte networking meeting. I reached out to her to help sort out my PR needs for my styling business. Jane was very conscious of my needs and how to move forward with my business. With 20 years tucked under her belt, she was able to draw up a proposal in no time. The proposal was very clear and concise. Immediately, I could grasp where I needed to change my strategy. She also added valuable tips on how to improve my writing for articles on Facebook and LinkedIn that will get me noticed. There were a few suggestions on how to improve my website too. She is very knowledgeable in her field, easy to work with and very professional.”
“Jane has been a real delight to work with. She has helped to get me up and running with the social media aspect of my business and I have learnt a lot from her. She is professional and incredibly patient. Thanks Jane!”
“Jane has helped to review our communications strategy, revising our messaging and our stakeholder communications (including producing a monthly e-newsletter), as well as identifying new approaches and opportunities. Our public profile and stakeholder satisfaction has improved markedly as a result.”
“Thank you Jane! I have wonderful content for my website. She took my simple content and created a much more professional and authentic me. The content completely reflects me as a life coach and in the work that I do. The content you have written for me is perfect to the T! It has been a pleasure working with Jane, who has given great advice – showing her expertise well. I look forward to seeking her expertise in other areas of marketing my business in the near future.”
"We have worked with Jane on a number of projects, and Jane's PR services, content creation and experience in the sector is remarkable. Jane deals with clients directly, and all the projects we have worked on jointly have been both a huge success and our clients have remarked on how thorough and diligent Jane is. It goes without saying that we highly, highly recommend Jane."
“Jane is a great copywriter and knows how to tailor her writing to suit the audience. She helped me improve the text for my website, ensuring it contained relevant keywords to help my search engine rankings. She also got me started on social media, creating my Twitter and Facebook profiles and taught me how to write relevant updates! She’s now helping me create regular blog posts and other editorial to help the ongoing marketing of my driving school.”
“I was excited but also a bit scared when I signed up to exhibit at the Bluewater Wedding show. So I called on Jane’s expert PR skills to help me. She really put me at ease, advising what needed doing by when and keeping things on track. I went to the show far more confident about what to expect. We welcomed lots of visitors to our stand and were able to add many names to our mailing list, thanks to Jane’s support. We’ve subsequently taken several bookings and we’re looking forward to going back next year!”
“I’d whole heartily recommend Jane to any business as a great asset. She has provided us with increased exposure in the markets we work for, helping with all aspects of our business over the past few years. She has a great ability to turn my technical knowledge into something understandable by everyone, bringing in new leads and business. We’ll continue to use her as we take the business to the next level.”
“Jane has been so helpful and constructive in a very collaborative and friendly manner but project managing, editing and helping me to write [my website] content. Her professionalism and enthusiasm shone through as she gently kept me on track. I would not hesitate to recommend Jane – patient, creative, reliable, caring, thoughtful, on time and very flexible to individual needs.”
“I’d recommend Jane Rogers PR to anyone looking to carry out some PR for their company or organisation. We organise and host a large programme of courses each year and thanks to the PR support Jane provided, we had excellent sign up. She also did a great job managing our social media channels and running our email newsletters, drawing more people to our website and registering on courses. If you want a PR expert who is committed, persistent and prepared to work hard, Jane is a great choice.”
“Thanks to Jane I now have content for my website which is engaging, informative and to the point. Jane was a pleasure to work with – giving me valuable advice and guidance. I look forward to seeking her expertise in helping with my social media requirements. Thanks Jane!”
“Jane did a fantastic job editing my wedding brochures. I get so excited and carried away that sometimes what I put down in writing doesn’t always make complete sense. Jane understood exactly what my message was, still kept it in character, but it now reads so much better and makes sense. Jane is a pleasure to work with and I would highly recommend her.”
“Jane is great at really getting to the core of the issue. At a time when we were needing extra support to produce editorial, Jane took our brief and gave us material of exceptional quality – writing pieces that went deep into the heart of the topic. She has written a number of articles for us, which we have utilised across our websites and social media channels, and all of her pieces have been met with praise and have proved popular.”
“Jane – your advice and counsel has been most insightful and your work of the highest standard. Thank you for helping our association achieve some amazing things.”
“Jane recommended that I change my social media planning and posts to be more in line with my whole marketing strategy. She suggested I use Canva more as it is a very versatile tool. Jane introduced me to Facebook’s Creator Studio to schedule my posts and she has helped me with tweaking my free download. Jane has given me the tips, tricks and shortcuts to understand how to market my business better. Her wealth of knowledge is given in bite-sized chunks without ‘jargon’. I would not hesitate to recommend her!”
“I had to prepare a presentation and had never completed one before on a PC... Technophobic makeup artist! Jane was patient, explained all the protocols, layouts, transference of work and even listened to my presentation many, many times. Simply amazing work, I now feel so much more confident. I need her in my LIFE DAILY!"
"Thank you as always for your time and support with my Business Start-up groups. It is always positively received when you come and explain the wonderful world of Mailchimp.”
"I have worked with Jane in a professional capacity for a number of years now and her input on projects is invaluable. Jane is great at generating brilliant content and copywriting, as well as assisting with the PR and marketing side of things too. I highly recommend Jane's services and her insight and approach is fantastic. Jane is incredibly reliable and responsive too."
“The planning session with Jane was very valuable. She helped me review my PR strategy and gave suggestions on who my target audience are and how to reach them, how to improve my website, other methods of marketing and a very good media planner. I now have a much clearer idea on how to progress.”