For those who follow me on social media, you’ll know I post tips to help you with your content planning, so that it works for your business.
If you want to dig deeper into these tips, keep reading for my essential six content planning steps to keep your content flowing.
Quite simply, without a plan, your ideal customers might not know how to find you. Equally, your content might not be organised or you might struggle to publish consistently.
But, if you invest some time in content planning, you will:
So, let’s take a look at how to build a strong content plan.
As with the rest of your content marketing, knowing who you’re targeting your content to is the most important first step. Don’t assume that you’re selling to everyone. This is a common mistake and can lead to your approach feeling too broad.
Consider these factors to help you work out your audience:
Building up a picture of your key audience will help you focus your content planning on what you’re trying to say and how best to say it.
This isn’t the same as ‘location’ or where they’re based. It’s a step is helping you understand where your audience get their information.
For example, if you’re targeting young people, who currently favour TikTok and Snapchat, creating content on Facebook is not going to get you significant results.
On the other hand, if your audience is much older, are they on social media? Are they even online?
If your audience is other businesses or a specific sector, you might need to target industry press or specialist blogs instead.
Here are content platforms to consider:
Do an audit of all the places your audience might consume content. And then work out the most popular platforms to target.
So, now you know where your audience are consuming their content, begin by focusing your energy on 1-2 content platforms to begin with.
Pick the platforms where most of your audience hang out and also those you find easier to use. Naturally, you will gravitate towards your own preferences, so make things easy on yourself.
By focusing your attention in this way, you will:
Now you have decided on the content platforms you’re going to use, it’s time to decide what to create content about!
There are lots of different things you could do, so here are just a few ideas:
There are lots more, of course! You may have some of your own ideas to add. Look out soon for my blog on content inspiration and ideas.
Now you have decided on the platforms you’re going to use and the topics to write about, think about how to tailor your content for each platform. After all, they’re all different and have their own rules and requirements.
For example, if you’re creating content for Instagram, you need images or video, along with hashtags and a caption. For a blog, you’re not limited to number of words, but you might want to consider whether it’s easy to read and well laid out.
For each content topic you want to write about, consider:
Remember, not all of these points will apply. For now, you’re just looking at 1-2 platforms as your starting point.
Also think about repurposing your content. This simply means taking a piece of content for one platform and making it suitable for another.
For example, how might you turn a blog post into a video or vice versa? Can a series of social media posts become a blog (as it the case with this blog!) or a podcast? The possibilities are endless!
So, finally it’s time to gather all your research and ideas and put them into a calendar or planning tool. This will help you see at-a-glance what you need to create and when.
You can also add any awareness days and key dates alongside other content ideas you want to share. So, you’ll have no nasty surprises, and all your content is planned out!
Whether you prefer a paper diary or calendar, or want to use online tools, there are plenty of content planning options available to you.
Why not download my digital content planner and start adding your own ideas and research straight away! If you’d like help with planning your content, you can also book a content planning session with me.
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.