At my recent mid-year marketing review workshop in June, I held a productive session for a small group of local business owners. We each reviewed our marketing achievements so far for the year. Then we celebrated our successes!
Celebrating your successes is so important, don’t you think? How often do you go from one thing to the next without stopping and taking stock?
That’s why I wanted to run a mid-year marketing review workshop, so that it gave everyone who attended the opportunity to think about what they’ve been doing. I recently wrote about the
importance of reviewing your content goals, so this workshop was the next step in actually doing so.
We started by looking at what had worked and what hadn’t. Then we gave ourselves a pat on the back for everything we’d done.
Even when things haven’t gone so well, it’s still worth noting it down. Then you can work out why it didn’t go so well. Perhaps it was lack of time on your part? Or maybe you didn’t have the right tools or knowledge.
What have you achieved lately? Write it down and then celebrate it.
Goal setting for the next half of the year
After the celebrations, we each set a marketing goal for the remaining half of the year.
From posting more on Tiktok to creating a lead magnet, setting up email marketing or building a website, we each came up with a SMART goal. That’s a goal which is specific, measurable, achievable, relevant and timebound.
Then, I gave everyone the time to work out the steps they needed to achieve their goal. They each came up with a list and shared it with the group.
Being accountable for mid-year marketing goals
Sometimes we all need a nudge to get things done. So, I held everyone accountable for the first step they said they would take towards achieving their goal. And then I contacted them a couple of weeks later to see how they were getting on!
I’m pleased to report that everyone was working well towards their goal and that they’d all mostly achieved their first step:
- 2 have already done their ‘one thing’
- 2 are working through it and have achieved part of it
- 1 is in progress
Don’t worry, I shall be keeping up with each of them to see how much further they get!
