How are you progressing with your content goals?
Did you set yourself some content goals for your business or your marketing at the start of the year?
If so, it’s worth checking in periodically and reviewing them. As we’re almost at the end of the first quarter, this is an ideal time to do a review. Here are my top tips on how and why reviewing your content goals is good for your business.
Why review your goals?
Well, when you set goals for your marketing, or your business as a whole (or anything for that matter), it’s a good idea to review them from time to time. That way, you can check how you’re doing and whether you’re still on track to achieve them.
You might surprise yourself and have already achieved some. Or you might find you’re part way through a goal and need to give yourself an extra push to achieve it.
Equally, you might find that a goal isn’t relevant any more because something (outside of your control) has changed.
Questions to ask yourself when reviewing goals
Here are some questions you can ask yourself to help you review your goals:
- How am I progressing?
- Which goals have I achieved?
- Which goals have I part-achieved?
- Are there any I need to review or tweak?
- Are there any that are no longer relevant or realistic?
Reviewing my own content goals
At the beginning of the year, I sat down and wrote myself some goals. I broke them down into what I wanted to achieve each quarter.
And I made sure they were SMART goals – specific, measurable, achievable, relevant and timebound.
As we’re coming towards the end of March, the first quarter of the year, I recently sat down with a coffee (but you can do it with whatever’s your drink of choice!) and looked over the goals I’d set myself at the start of the year.
I’m pleased to report that I’ve achieved all but two of my first quarter goals!
Goals I haven’t (yet) achieved
Of the two goals I didn’t achieve, one I am still progressing with. That goal was around automating some of my own marketing and processes in my business.
I’ve started it but am not quite there with what I wanted to achieve yet. So, I’ve added it to my goals for the next quarter too (April-June).
The goal I didn’t achieve needs completely reviewing because it was related to an email marketing system (Mailchimp) that has recently changed.
The changes are significant enough to impact my clients and my business, so I’ve parked the goal. More on the specific Mailchimp changes in a future blog…
Instead, I have set myself a new goal to review other email marketing platforms and decide which email marketing services I will then offer in future. Watch this space for information on that over the next few months!
Don’t forget to celebrate!
Finally, when you’ve reviewed your goals, don’t forget to celebrate what you’ve achieved.
It’s all too easy to beat yourself up for what you haven’t achieved. But that’ll only get you down or make you feel disheartened.
Instead, take time to celebrate what you have achieved, no matter how small. Each achievement is a small step towards realising your bigger dreams and plans. Give yourself a pat on the back and share with others what you’ve achieved, so they can help you celebrate.
So tell me, what achievements will you celebrate?